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Client: Viewsonic
Category: Print

Viewsonic Monitors needed an eye-catching direct mail piece for a new line of high-end flat panel monitors they were launching.

Geared mainly towards the corporate end-user, they wanted the piece to stand out amid the clutter often found on a corporate buyers desk. Through a combination of tech oriented illustration and graphical spec charts, this guide walked the potential customer through all of the features and benefits of the new line of monitors.

The initial response rate was very high for a promotion of this type and Viewsonic decided on moving forward with a host of other related collateral materials and advertisements.

Production Notes:

+ Art Direction
+ 3-d illustration