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Client: Victory Records
Category: Print

The record business is a cruel and unforgiving beast. Trying to remain fresh and new is always a challenge. For this sampler we started out with the idea of what to do if you take something thats cute for kids and put a hammer to it. Its' always good to take the common and give it an extra twist.

The response from this sampler was so outstanding that the label decided to launch a series of shirts around the characters in the design.

Production Notes:

+ Art Direction
+ Illustration
+ Enhanced CD Implementation